News Orena: One Direction: first boy band to generate $ 1 billion in revenue in 2014?

Forget the Backstreet Boys, Hanson or * NSync! Formed in 2010, during the talent show “The X Factor” in the UK, the boy band One Direction will once again become a legend.According to a survey of “Business Insider”, the male group could become the first in history to generate a billion in revenue in 2014.

Who would have thought? In 2010, Niall, Zayn, Liam, Harry and Louis do not know and participate, each in turn, the cast of the show “The X Factor”, starting his seventh season at the time. After the auditions, the juror Nicole Scherzinger suggest them together to form a boy band. One Direction was born. Despite its growing popularity, the group ended the third step behind Rebecca Ferguson and the winner Matt Cardle. Spotted by the juror and show creator Simon Cowell, the boys sign a contract of 2 million pounds with his label Syco Records and was an immediate success, a year later with the single “What Makes You Beautiful”, sold over 780,000 copies in England. Since then, the band has the world at his feet with his first two albums “Up All Night” and “Take Me Home”, carried by tubes “Live While We’re Young” or “One Way or Another” , and success in the United States is unprecedented for a British boys band. While One Direction is about to invade the cinema with a musical film in 3D, dubbed “This Is Us” , which is due out on 28 August France, the siteBusiness Insider has investigated the business around five boys and reveals that he could become the first group of its kind to generate $ 1 billion in 2014. First, these are the places that bring together the more boyband since their singing tours account for not less than 50% of this total, with 457 million in revenue, according to estimates by the media. Are taken into account revenues from “Take Me Home Tour”, which, after 120 shows, ending on October 30 in Melbourne, Australia, as well as their first stadium tour “Where We Are Tour”, which kickoff will be in Santiago, Chile, May 2014. If it has only twelve dates now, the site is based on 60 potential shows.

Obviously come next album sales. The record of One Direction today argues that the boys were able to sell 30 million records worldwide, with only two games, which would be $ 300 million of revenues in the average selling price of 9.99 $. The band’s third album, expected in December and already defended by “Best Song Ever” , is not even considered in this calculation! Their film “This Is Us” would then generate $ 150 million more between sessions in the cinema and DVD sales, according to Business Insider , which has modeled its estimates on the numbers of “Never Say Never” by Justin Bieber , released in 2011. Exactly, DVD sales of their first tour “Up All Night: The Live Tour DVD” climb to 1 million copies to date, representing $ 15 million in revenue, the sale price of 14, $ 99 DVD. Obviously, with a tidy sum of $ 67.5 million, an incredible merchandisingsurrounding One Direction, made of all kinds of objects (watches, t-shirts, badges, posters …) oftemporary boutiques and a perfume called “Our Moment” forthcoming approach makes all the billion revenue. Jackpot!